Performance Marketing Specialist

About CodeRenowned

CodeRenowned Private Limited is a leading growth marketing and creative agency headquartered in Bangalore, India. Since 2020, we have been delivering tailored digital strategies to help businesses achieve consistent, long-term results. Our expertise spans diverse industries, enabling us to create innovative, high-impact campaigns that drive measurable growth.

Company Name: CodeRenowned Private Limited

Work Location: Bangalore (Hybrid)

Salary: Monthly Fixed Salary

Experience: Minimum 3+ years as a Performance Marketing Specialist In Real Estate

Language: English

Job Description

We are seeking a highly skilled and results-driven Performance Marketer to lead and optimize our digital marketing campaigns, with a specific focus on real estate performance marketing. The ideal candidate will have a proven track record in managing campaigns across multiple platforms and delivering high ROAS.

Key Responsibilities:

  • Campaign Creation & Management: Design, set up, and manage campaigns on platforms such as Google Search, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
  • Landing Page Optimization: Enhance landing page performance to maximize conversions.
  • Data-Driven Retargeting: Develop and implement data-driven retargeting strategies to re-engage potential customers effectively.
  • Creative & Ad Account Auditing: Audit ad creatives, landing pages, ad copies, and account settings to fine-tune campaigns for peak performance and increased ROAS.
  • Performance Reporting: Generate detailed reports with actionable insights and performance metrics to track campaign success.

Requirements:

  • A/B Testing: Conduct A/B testing for ad creatives, landing pages, and ad copies to identify high-performing variations and continually improve campaign outcomes.
  • Competitor Analysis: Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
  • Competitor Analysis: Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
  • Budget Management: Allocate and manage campaign budgets effectively to maximize ROI while adhering to spending constraints.
  • Lead Funnel Optimization: Work closely with the sales and CRM teams to ensure high-quality lead generation and conversion optimization across the funnel.
  • KPI Monitoring: Track and manage KPIs such as CTR, CPA, CPL, and overall campaign performance to ensure target achievement.
  • Real Estate Expertise: In-depth understanding of real estate marketing dynamics, including buyer personas, property marketing, and lead nurturing.
  • Problem-Solving Skills: Strong analytical and problem-solving skills to tackle campaign challenges and deliver innovative solutions.

Technical Skills:

  1. Proficient in Google Ads, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
  2. Strong knowledge of landing page optimization techniques.
  3. Hands-on experience in setting up retargeting campaigns using data-driven approaches.
  4. Ability to audit and optimize ad accounts, creatives, and ad copies for superior results.
  5. Expertise in creating and interpreting detailed campaign performance reports.

Certifications (Preferred):
Google Ads Certification, Facebook Blueprint Certification, or any relevant performance marketing certifications.

Why Join Us?

  • Be part of a dynamic and innovative team at the forefront of growth marketing.
  • Work with some of the best minds in the industry and on cutting-edge campaigns.
  • Enjoy a hybrid work environment that balances flexibility with team collaboration.
  • Competitive fixed monthly salary with opportunities for professional growth and skill enhancement.
  • Contribute to impactful campaigns that shape the future of real estate marketing.

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